Maha Kumbh Mela: How a Spiritual Festival Becomes an Economic Powerhouse

Have you ever wondered how the Maha Kumbh Festival impacts India’s economy? Let’s find out...

The incredible Maha Kumbh Mela has begun at Prayagraj. Did you know it’s not just a grand religious gathering but also an economic powerhouse?
In just 45 days, 40 crore people are expected to visit it!

• The government allocated ₹12,670 crores for the event.

• Visitors, however, are expected to spend an estimated ₹2 lakh crore.

• Accommodations: From luxury tents priced at ₹70,000 to ₹1 lakh per night, to more affordable options by IRCTC.

• Food, souvenirs, and essentials: expenditures will directly boost local businesses like vendors and small shops.

During this period, ₹3,600 crores will be spent on marketing and advertisements by major brands like ITC, HUL, and Reliance Consumer.

It’s a golden opportunity for momentary marketing and product testing amid slowing demand.

• Partnered with dhabas and eateries to promote products like Hajmola.

• Setting up changing rooms for women and baby care rooms at ghats, all branded with its products.

• Promoting its Campa brand with a Campa Ashram, a resting zone for pilgrims.

• Going local with regional food offerings fused with Bingo! products.

Startups are using spiritual apps, travel services, and hospitality platforms to showcase innovation and ride the wave of rising consumer activity.

India’s economy is largely driven by consumer spending, which accounts for 60% of GDP. Festivals like the Maha Kumbh Mela show that culture isn’t just about traditions—it’s a powerful engine for economic growth.

What other events do you think hold similar potential? Let’s discuss!

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