How the Maha Kumbh Mela Drives Revenue for India

Have you ever wondered how the Maha Kumbh Festival impacts India’s economy? Let’s find out...

1️⃣ The Spiritual and Economic Maha Kumbh Mela

The incredible Maha Kumbh Mela has begun at Prayagraj. Did you know it’s not just a grand religious gathering but also an economic powerhouse?
In just 45 days, 40 crore people are expected to visit it!

2️⃣ Government Spending vs. Visitor Spending

• The government allocated ₹12,670 crores for the event.
• Visitors, however, are expected to spend an estimated ₹2 lakh crores.

Where Will the Money Go?

• Accommodations: From luxury tents priced at ₹70,000 to ₹1 lakh per night, to more affordable options by IRCTC.
• Food, Souvenirs, and Essentials: Expenditures will directly boost local businesses like vendors and small shops.

3️⃣ How Are Brands Cashing In?

During this period, ₹3,600 crores will be spent on marketing and advertisements by major brands like ITC, HUL, and Reliance Consumer.

It’s a golden opportunity for moment marketing and product testing amid slowing demand.

4️⃣ How Companies Are Tapping Into the Opportunity

1) Dabur

• Partnered with dhabas and eateries to promote products like Hajmola.
• Setting up changing rooms for women and baby care rooms at ghats, all branded with its products.

2) Reliance Consumer Products

• Promoting its Campa brand with a Campa Ashram, a resting zone for pilgrims.

3) ITC

• Going local with regional food offerings fused with Bingo! products.

5️⃣ Startups and Tech Platforms Joining the Action

Startups are using spiritual apps, travel services, and hospitality platforms to showcase innovation and ride the wave of rising consumer activity.

6️⃣ Festivals: A Boost for India’s Economy

India’s economy is largely driven by consumer spending, which accounts for 60% of GDP. Festivals like the Maha Kumbh Mela show that culture isn’t just about traditions—it’s a powerful engine for economic growth.

What other events do you think hold similar potential? Let’s discuss!